Year 2016 is the year of increased activity of Crunchips brand. After multichannel presence in the media during first half-year, the brand will receive even stronger support in the second part of the year. In September and October the commercial of Crunchips will be broadcast both on the biggest TV stations, as well as on topical channels, more adjusted to the target group. Simultaneously, we will be present in the most popular VOD services, and the biggest cinema chains. Depending on medium, two different spots will be broadcast – 30 or 15 seconds image spot, and 15 seconds spot promoting this year’s new product – Crunchips Street Food.
Crunchips is the brand intended for the young consumers therefore, it is also present on Social Media. Apart from brand profiles created on the most common social networks, such as Facebook, Instagram, or Snapchat, Crunchips cooperates with the Internet influencers as well. In this scope, our main platform of activities is “Wjazd na chatę” (“Cribs”), where we cyclically visit the most noticeable creators of the Polish Internet. Thanks those actions, Crunchips is one of the most engaging brands on the Internet.
Numerous media actions is not all. In September, Crunchips introduces two more products belonging to Street Food line. First of them is the complete new Crunchips Street Food Kiełbasa na Kiju (Sausage on a Stick)! Those are distinctive crinkle-cut potato chips of juicy sausage from Food Truck flavour. In addition, after success of basic 140g variant, 225g Crunchips Street Food Burger will appear on the market – for those, who want more.
Where’s Crunchips, there’s a Party!
Lorenz Snack-World is an independent family-owned company with around 2400 employees which counts among the leading players in the European snack market. The assortment covers amongst others chips, flips, pretzel sticks, crackers and nuts. The product portfolio includes well-known and popular brand: Crunchips, Saltletts, Monster Munch, Wiejskie Ziemniaczki, Curly, Peppies, NicNac’s as well as innovations like Just Chips.
The Lorenz Bahlsen Snack-World Sp. z o.o.
Sady k/Poznania, ul. Rolna 6
62-080 Tarnowo Podgórne
Telefon: +48 601 87 16 27