New consumer promotion of Wiejskie Ziemniaczki started beginning of September. The leit motiv of new promo are crosswords, visible not only on POS materials but also on limited edition of all packagings of Wiejskie Ziemniaczki 130g.
During this promotion we ask consumers to buy at least one pack of Wiejskie Ziemniaczki, register receipt and solve short on-line crossword on www.pokrzyzujplanynudzie.pl. The fastest result wins the prize of the day, next two – consolation prizes. There are different prizes of the day in each of 8 promo weeks. Contest will last till 31st of October. Sponsoring, product placement, display campaign and BTL actions will support consumer promotion during that time.
Lorenz Snack-World is an independent family-owned company with around 2400 employees which counts among the leading players in the European snack market. The assortment covers amongst others chips, flips, pretzel sticks, crackers and nuts. The product portfolio includes well-known and popular brand: Crunchips, Saltletts, Monster Munch, Wiejskie Ziemniaczki, Curly, Peppies, NicNac’s as well as innovations like Just Chips.
The Lorenz Bahlsen Snack-World Sp. z o.o.
Sady k/Poznania, ul. Rolna 6
62-080 Tarnowo Podgórne
Telefon: +48 601 87 16 27