Trade

Category Management

Turning the right dial at the right time

Salty snacks are the significant segment in the food market. But where is the further potential? Category management can help you discover new potential through strategic product group guidance.

We offer tailored CM consulting on all relevant sales issues surrounding the snack and sweets trade. Our team can deliver quick and reliable concepts to help you improve the product range, exhibit it properly and benefit from all potential it holds in store.

Are you curious? Then we‘d be happy to hear from you: PL_Lorenz_Zarzadzanie_Kategoria@LBSnacks.pl

Our CM analysis and recommendations are based on continuous shopper studies and check out data which is matched with important figures of the trade and household panels. The analysis makes areas for improvement visible to our CM-partners and gives them the opportunity to quickly develop new measures to add value.

This doesn‘t always have to involve big, complex projects. Even small measures can contribute to improvement. Whether it‘s an all-round or specific measure – our goal is to address the shopper in the „salty snacks“ sector even more directly and to activate them together with our trade partners.