Our CM analysis and recommendations are based on continuous shopper studies and check out data which is matched with important figures of the trade and household panels. The analysis makes areas for improvement visible to our CM-partners and gives them the opportunity to quickly develop new measures to add value.
This doesn‘t always have to involve big, complex projects. Even small measures can contribute to improvement. Whether it‘s an all-round or specific measure – our goal is to address the shopper in the „salty snacks“ sector even more directly and to activate them together with our trade partners.